The Marketing Campaign

The audience will be targeted through extensive and highly focused marketing campaigns and promotions to specific buyers using the following methods:

PRE-QUALIFIED BUYERS DELIVERED THROUGH INNOVATIVE PROGRAMS

• Custom Attendee Programming
• Lead Retrieval Tracking
• Assistance with ROI Management
• Consultative sales approach that focuses on audience and content
• Custom Exhibitor Programs

EFFECTIVE MARKETING AND PROMOTIONAL CAMPAIGN ATTRACTS HIGHLY QUALIFIED ATTENDEES

OutsourceWorld New York will conducts a year-round comprehensive marketing campaigns to attract the most qualified buyers to OutsourceWorld. Among the most effective marketing and promotional strategies are:

• Direct mail, including postcards, VIP passes, conference brochures, letters and targeted conference and expo only pieces to alumni and qualified prospects - over 1 million impressions
• Email campaigns to alumni, prospects and strategic alliance partner members/subscribers - over 800,000 impressions
• Print ads running from April to October in targeted, industry publications
• Alliance with partners including NYC and Company, SNIA, New York New Media Association, MSP Association, NYNMA, Women in Technology and many more…
• Interactive website - over 750,000 hits per month
• Banner ads and links on sites, other industry publications and association partners
• Electronic newsletters - over 800,000 impressions during the year
• Telemarketing to targeted lists procured from industry partners
• Year round public relations campaign
• distribution of bi-monthly Insight newsletter to 80,000 previous and new potential OutsourceWorld New York visitors
• over 100 US based Embassies, Consulates and High Commissions will send invitation letters to their specific country databases
• Each OutsourceWorld exhibitor will be given a 50 word company description and link from the exhibitor listing page of www.outsourceworld.org

• Each OutsourceWorld exhibitor will be able to place a logo on www.outsourceworld.org