The Marketing Campaign

In order to attract only the most relevant outsourcing buyers, the audience will be targeted via:

• extensive and highly national and international focused marketing campaigns targeting relevant professionals sourcing outsourcing services
• targeted e-mail campaigns focusing on the different vertical sectors within the outsourcing industry including: IT, Business Process Outsourcing, Call Centres, Human Resources,
  
• utilising established relationships with leading publications and industry associations
• direct mail and e-mails through list access
• exposure on websites through banner ads and links
• sponsorship of regular e-newsletters distributed to members and readerships of the above
• advertisements in selected trade and business publications
• direct mail campaigns detailing highlights of exhibition and conference
• dedicated telemarketing campaign
• extensive and dedicated public relations campaign in trade and business publications further endorsing the event
• distribution of bi-monthly "Insight into Global Outsourcing" e-newsletter to 35,000 subscribers